Job Description

Job Description

Sales Trainer

Who We Are

From California to the world - building the supply chain for the global cannabis industry.

Focused on positively affecting millions of lives through the creation of a world-class platform to launch and scale brands, Natura is building a state-of-the-art, fully vertically integrated supply chain to bring stability to the rapidly growing global cannabis industry.

Natura's vision is to transform the world through the consumption of cannabis, and believes that the best way to do this is to empower all players in the industry to standardize their offerings and realize their visions, giving them a home that has everything they need to bring their products to life. The first step towards realizing this vision is Natura’s campus in Sacramento, providing an end-to-end supply chain solution under one roof - cutting-edge cultivation, manufacturing, distribution, and delivery, with the highest possible standards, enabling cannabis brands to launch and scale in a consistent and reliable manner. For more information about Natura, please visit

Job Summary

We are seeking a passionate and experienced Sales Trainer to develop, implement, and manage a comprehensive and ongoing sales training program aimed at enhancing the skills and performance of our sales team. The ideal candidate will have a strong background in sales, exceptional communication skills, and a proven ability to inspire and engage learners. This role involves a continuous cycle of training, evaluating, monitoring, and coaching our salespeople, with a focus on both onboarding new hires and improving the performance of existing staff.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ongoing Program Development :
• Design, develop, and continuously enhance training programs and materials tailored to the specific needs of the sales team, covering onboarding for new hires and ongoing skill development for current employees.
• Conduct regular needs assessments to identify skill gaps and training needs within the sales team, adapting the curriculum as necessary.
• Training Delivery :
• Facilitate engaging training sessions, workshops, and seminars using various instructional methods (e.g., role-playing, case studies, e-learning) to promote active learning and retention.
• Provide one-on-one coaching and mentoring to sales representatives, focusing on performance improvement and skill application in real-world scenarios.
• Performance Evaluation and Monitoring :
• Establish metrics to assess the effectiveness of training programs and track the progress of sales representatives through ongoing evaluations and performance reviews.
• Monitor sales team performance and provide constructive feedback, ensuring that training initiatives lead to measurable improvements in sales results.
• Collaboration with Sales Leadership :
• Work closely with sales management and leadership to align training programs with organizational goals and sales strategies.
• Collaborate with sales leaders to identify top performers and areas for improvement, constantly raising the performance standards within the sales team.
• Continuous Improvement :
• Stay updated on industry trends, sales methodologies, and training techniques to continuously enhance the training curriculum and keep it relevant.

Gather feedback from training participants and stakeholders to refine and improve training programs over time.

Basic Qualifications

• Must be 21 years or older
• Education :
• Bachelor’s degree in Business, Marketing, Education, or
• , or a related field. A Master’s degree or relevant certifications (e.g., Certified Professional in Learning and Performance) is a plus.
• Experience :
• Minimum of 5 years of experience in sales training, sales management, or a related field, with a strong track record of success in direct sales.
• Proven experience in developing training programs and materials, as well as facilitating training sessions for diverse audiences.

Skills :

• Exceptional communication and presentation skills, with the ability to engage and motivate participants at all levels.
• Strong analytical skills to assess training effectiveness and make data-driven decisions.
• Proficiency in using training software and tools, as well as familiarity with various instructional methods and adult learning principles.
• Ability to work collaboratively with sales leadership and cross-functional teams to achieve common goals.

• Personal Attributes :
• Results-oriented with a passion for coaching and developing others.
• Adaptable and open to feedback, with a commitment to continuous learning and improvement.
• Strong problem-solving skills and the ability to think critically in fast-paced environments.

Managerial Responsibility

This position will not have managerial responsibilities.

Travel Requirements

Travel may be expected for this position to attend events or train offsite employees.

Working Environment

This job operates in a GMP manufacturing plant setting. While working in this environment employees will be required to wear appropriate protective gowning (provided uniform scrubs) and equipment. While working in this environment, employees are required to operate, maintain, and clean large scale packaging equipment including automated packaging equipment and ancillary equipment. While working in this environment, employees will be exposed to cannabis, cannabis concentrates, cannabis products, and terpenes and may also be exposed to the following: extreme temperatures (as low as -80 Fahrenheit)dust and fine particulate, loud and/sustained noise, pinching and/or crushing hazards food allergens, high pressure systems, including inert and volatile gases.

In addition to the conditions above, the working environment also includes basic professional office equipment such as desks, mobile workstations, computers, phones and other office equipment.

Physical Requirements

While performing the duties of this job employees will be required to walk, stand for sustained periods, and lift and carry at least 50 pounds. Employees will be required to use hands, fingers and arms to grasp, pull, twist, reach, and push as needed to operate basic tools such as wrenches, screwdrivers, torque wrenches, etc. Employees must be able to push, pull, and stop carts and trolleys. Employees must be able to see, hear, and communicate basic operational and safety instructions. Employees may be required to lay on the floor or climb stairs. Employees may be required to wear hearing, eye, respiratory, hot/cold, or fall protection.

This position is regularly exposed to raw cannabis flower and other cannabis derived materials and products.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Work Authorization/Security Clearance

There is no visa or H-1B sponsorship.

Pay Range

$85k-$95k

Natura embraces diverse perspectives, and we value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business.

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