Franchise Management is a new and growing division of Sony Pictures Television with the directive to identify, develop and execute long-term strategic business plans that transform television success into independent, revenue-generating businesses for the studio.
Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and MESSI AND THE GIANTS. SPTS is part of the larger Sony Pictures Television (SPT) division, a subsidiary of Tokyo-based Sony Group Corporation.
We are looking for a Vice President to report to the new EVP of Franchise Management. Do you have an entrepreneurial spirit, thrive on the connection between ancillary products and content, and see yourself energized by building a new division at Sony Pictures Television? The new role of VP SPTS Franchise will be focused on creating and implementing strategies that will grow brand value for key IP in the Sony Television library for classic and new content across live action, animation and kids. We are specifically looking for a candidate with recent experience developing entertainment brands that appeal to an adult audience with demonstrated understanding of social, fandom, and driving engagement through brand extensions. The candidate must have extensive experience in licensing across genres and categories including toys, apparel, publishing, gaming, as well as pop-up location-based entertainment and music. If you seek making a big impact by using both your business and creative acumen and working with some of the best TV content in the business, then Sony Franchise Management looks forward to meeting you.
Core responsibilities :
Creating 3–5-year franchise plans focused on the launch, build, and sustain of IP across adult, kid, and animated content.
Lead franchise research with the internal teams to analyze audience fandom and use the data to inform plans and create compelling stories to entice partnerships.
Key liaison with Sony Consumer Products on all aspects of consumer products including assets procurement, creative strategy, product and retail strategy, and marketing.
Ability to lead creative product strategies that result in high quality ancillary product development.
Work with Sony Music teams to maximize music strategies and opportunities.
Create and implement new processes that streamline the ancillary product business across the company.
Work closely with creators, producers, and talent to garner input and support for ancillary brands.
Identify and commission new content to sustain IP including shorts, music videos, unboxing, talent videos, and influencer content.
Create and influence compelling presentations, sizzles, and other sales materials.
Set up an efficient share site to house all franchise assets from decks to art to video.
Seek out, negotiate, and implement promotional partnerships to support brands.
Oversee the approval of products ensuring systems are in place to share with key stakeholders.
Identify ticketed events and new opportunities working with Location Based Entertainment team and implement strong project management systems for execution.
Work closely with marketing to create long term franchise marketing plans identifying new content and social strategies.
Requirements :
10+ years’ work experience in entertainment franchise development, licensing, and retail marketing.
Experience working on adult targets brands : Superhero, Gaming a plus.
Understanding of streaming metrics.
Strong retail expertise with ability to overcome obstacles to achieve results.
Proven expertise in using multi-media strategies to create and sustain a successful brand.
Deep understanding of social and YouTube analytics and track record of creating successful brand campaigns.
Expert presenter capable of putting together compelling sales presentations.
Direct experience negotiating licensing and other deals.
Strong problem solver with the ability to overcome obstacles to achieve results.
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