Job Description

Job Description

Agency 5 is the in-house agency for 5-hour Energy and other great IPs. We are a tight and nimble team that does it all, from an office, five days a week. TV? ✅ Social? ✅ Radio? ✅ Name products? ✅ Invent Products? ✅ Customer Retention E-Mails? Sorry ✅

In other words, we do it all, from top to bottom across brands.

That’s where you come in.

As a savvy Social Media Manager you know all the latest trends and love keeping up with social. You enjoy building communities and watching brand love grow.

Responsibilities and Duties:

• Set the vision and lead the implementation of the social media plan to guide the prioritization, development, and execution of ongoing social initiatives to drive new followers, brand awareness, engagement and sales
• Create detailed customer profiles and track customer journeys across social platforms to develop targeted content strategies,
• Optimize touchpoint messaging, and drive engagement throughout the conversion funnel
• Establish clear social media goals across all platforms and consistently analyze and track KPIs and benchmarks
• Collaborate closely with creative and content teams to consistently develop relevant and engaging content
• Plan, test, execute, and analyze all paid social media ad campaigns
• Aggressively test new ideas, ad formats, best practices, and beta products across all social channels
• Plan and manage the social media ad budget
• Other duties as assigned

Qualifications/Requirements:

• Bachelor’s degree in marketing, advertising, or business preferred
• Minimum of 5 years’ experience in social media and digital marketing
• Minimum 3 years managing end-to-end social media channels including a paid ad budget
• Experience building, running, and analyzing ad campaigns across multiple social media channels including but not limited to YouTube, Facebook, Instagram, Twitter and TikTok
• Proven track record for setting social media strategy and cross-functionally to achieve results
• Proven track record for creating and analyzing customer profiles and journeys
• Excellent written and verbal communication skills
• Excellent analytical skills to understand, improve, and optimize social media performance
• Functional experience in at least one key social media management platform (Hootsuite, Sprout Social, Buffer, etc.)
• Ability to adapt to changing priorities based on organizational needs
• In-depth knowledge and ongoing learning of social media best practices
• Innovative thought leader in social media marketing

Equal Opportunity Employer

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