Job Description

JOOLA is seeking a strategic and performance-driven Senior Copywriter to lead the development of high-impact messaging across our marketing and sales ecosystem. This role will be responsible for crafting compelling copy that drives engagement, conversion, and brand affinity across digital campaigns, product launches, retail activations, and social platforms.

As a key member of the creative team, the Senior Copywriter will partner closely with marketing, design, and product teams to translate business objectives into clear, persuasive, and on-brand storytelling. From headlines that spark curiosity to product descriptions that convert, this role is central to how JOOLA speaks to athletes, fans, and consumers across pickleball, table tennis, and beyond.

Responsibilities:

• Develop and evolve JOOLA’s brand voice and messaging across all consumer touchpoints.
• Lead concept development for campaigns that elevate JOOLA’s position in sport, culture, and lifestyle.
• Write compelling long- and short-form copy for advertising, product launches, retail environments, packaging, and social media.
• Collaborate with creative, product, and digital teams to ensure copy aligns with design intent, campaign strategy, and audience insights.
• Translate complex product features into inspiring, benefit-driven language that resonates with diverse audiences—from elite athletes to first-time players.
• Maintain consistency and tone across global platforms while adapting messaging for local markets when needed.

Qualifications:

• 7+ years of professional copywriting experience, preferably within a consumer brand, sports, or lifestyle category.
• Proven track record of developing copy that drives measurable engagement and sales performance.
• Exceptional storytelling, editing, and presentation skills with a strong grasp of brand tone and nuance.
• Experience writing for omni-channel campaigns including digital advertising, retail, email, social, and video.
• Comfort working in a fast-paced, cross-functional environment with evolving priorities.
• Familiarity with SEO best practices and digital performance metrics a plus.
• Passion for sport, wellness, and active living preferred.

Key Competencies:

• Strategic Thinking: Balances creative expression with business objectives and performance goals.
• Creative Excellence: Crafts fresh, emotionally resonant ideas that stand out across channels.
• Collaboration: Works fluidly with designers, marketers, and product teams to build unified storytelling.
• Adaptability: Shifts tone and style seamlessly between product, brand, and campaign messaging.
• Attention to Detail: Upholds accuracy, clarity, and quality in every word and deliverable.
• Cultural Awareness: Understands and integrates sport, community, and cultural trends into relevant brand narratives.
• Ownership: Takes initiative, meets deadlines, and drives projects from concept to execution with minimal oversight.

About JOOLA:

JOOLA was first established in 1952 and built a global reputation as a pioneer in table tennis. In 2022, JOOLA expanded into the rapidly growing pickleball scene and quickly attracted the biggest names in the sport. As an official table tennis sponsor for three Summer Olympic Games and the official sponsor of pickleball's top athletes and the Professional Pickleball Association (PPA), the team at JOOLA combines its storied expertise with fresh perspectives to bring innovation to both sports. JOOLA creates a variety of equipment, apparel, and accessories for both table tennis and pickleball players, professional and recreational. With offices in US, Germany, Brazil, and China, JOOLA has a global presence and wide distributor network.

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