Search Engine Marketing (SEM) Analyst Job at IXL Learning, San Mateo, CA

c3FJYWRlaUMvZ3M1TjNMbFhXTmUra1FhK1E9PQ==
  • IXL Learning
  • San Mateo, CA

Job Description

Search Engine Marketing (SEM) Analyst

Do you possess a love for numbers and a passion for finding the answers hidden within them? Are you curious about digital ads and what inspires a customer to click through? IXL Learning, developer of personalized learning products used by millions of people globally, is looking for an analytical individual with strong writing skills and an interest in marketing to join our digital marketing team and help us build, measure, and improve our marketing campaigns.

Digital marketing is both an art and a science, and we're looking for someone who excels at both creative and quantitative thinking. As an SEM Analyst, you will play an integral role in developing and optimizing our marketing campaigns. You'll be weighing in on the best ways to grow our user base, drive product usage, and increase customer retention via digital advertising and other marketing channels. You'll learn functional digital marketing skills, all while making a real and quantifiable difference in our marketing efforts for all of the companies in IXL's family of brands including IXL, Rosetta Stone, Education.com, and TPT.

This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.

What You'll Be Doing

  • Eat, breathe, and live data. Identify key trends to figure out what's working so that we can scale it and what isn't working so that we can scrap or refine it
  • Help manage our ad accounts, including Google, Bing, Facebook, Pinterest, TikTok, and more. Maintain and monitor spend, conversions, and other key metrics. Brainstorm and implement new campaigns to drive engagement and acquire customers profitably
  • Write clear, effective ads for all of our properties across all ad platforms. Test out different types of messaging. Tailor messaging to different types of customers (parent, teacher, international users, language learner, etc.)
  • Collaborate with our UI team to design engaging creative
  • Question and continuously test everything. From on-site testing to email optimization to onboarding flows in our app, we optimize every detail of the IXL end-user experience

What We're Looking For

  • BA/BS degree with some experience in SEM or data analysis
  • Possess strong quantitative and creative-thinking skills. Critical-thinking and problem-solving skills are also a must
  • Excellent writing and editing skills with a keen attention to detail
  • Familiarity with PPC-related concepts such as attribution and cross-device conversions
  • Pivot tables and VLOOKUPs in Microsoft Excel are second nature to you
  • Be a fast learner! This team moves quickly and ad platforms constantly update with new features we take advantage of
  • Have a passion for educational technology and a desire to help us bring personalized learning to students around the world!

The base salary range for this full-time position is $70,300 to $75,000 + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

About IXL Learning

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

  • 1 in 4 students in the United States uses IXL.com
  • Rosetta Stone provides an immersive learning experience for 25 languages
  • Wyzant is the nation's largest community of tutors, covering 300+ subjects
  • Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer. IXL Learning

Job Tags

Full time, Work at office, Work from home, Monday to Friday, 1 day per week,

Similar Jobs

Airbus Helicopters, Inc.

Rotable Pool Inventory Manager Job at Airbus Helicopters, Inc.

 ...Aviso: Transparencia en el Pago No Discriminacion (Spanish)**Job Description:***Airbus Helicopters is looking for a Rotable Pool Inventory Manager to join our team based in Grand Prairie, TX.*The Rotable Pool Manager is a strategic and critical role responsible for... 

MedElite Group, LLC.

Travel Consent Coordinator Job at MedElite Group, LLC.

 ...Job Description Job Description Travel Consent Coordinator Location: Hollywood, FL Schedule: Full-Time; 9:00 am - 5:30 pm Salary: $20 -$25 About Infinite Medical P.C. Infinite Medical P.C. is a nationwide network of advanced practice providers and specialty... 

HOLT Group

Leadership Consultant 1 Job at HOLT Group

The Leadership Consultant is responsible for facilitating and maintaining Holt's Values Based Leadership(TM) curriculum. This role is responsible for refining material, promoting, and protecting our Values Based Leadership culture. This is conducted through training classes... 

Compass Group

On-Deck Summer Internship - Legal Job at Compass Group

 ...Position Title: On-Deck Summer Internship - Legal Pay Range : $25.00to[[cust_MaxPayRate]] We Make Applying Easy! Want to apply to this job via text messaging? Text JOB to 75000 and search requisition ID number 1500816 . The advertised program is an... 

South Carolina Staffing

Travel Welders - PER DIEM Job at South Carolina Staffing

 ...Travel Welders And Fitters - Located In Hollywood, South Carolina Pay: $26/hr + $150 per diem Contract Duration: 1-2 years min Shift: 2nd (working 15+hrs of OT/week) Per-Diem: $150/day Join our team as a welder and fabricator, where you will be responsible for joining...