Job Description

A global leader in providing exceptional solutions across various industries, with over four decades of expertise catering to the unique demands of diverse markets worldwide.

They specialize in offering comprehensive services, including hospitality and distribution solutions, alongside producing top-tier personal care amenities and innovative textile products. Serving over 25,000 hotels in more than 100 countries, we are proud to partner with leading brands in the hospitality sector. As a subsidiary of Sysco, a global powerhouse in food and beverage distribution, we are committed to delivering outstanding products and services worldwide.

Position Overview:

The Product Marketing Manager will take the lead in developing and executing strategic plans for designated product categories. This role will focus on growing these categories through effective marketing strategies, including determining product assortment, managing supplier relations, and providing sales support in collaboration with internal sourcing, manufacturing teams, and distribution partners. The manager will also focus on analyzing market trends, identifying new opportunities for growth in hospitality, healthcare, and education, and executing plans to expand market share within these verticals.

In this role, the manager will be responsible for developing annual marketing plans and budgets, curating the product portfolio in partnership with sourcing, product development, external suppliers, and sales teams, and ensuring that new products and programs are successfully commercialized. Additionally, the manager will handle vendor relationships to maximize product awareness and category performance, while also providing leadership for the marketing team within the category.

Key Responsibilities:

• Spearhead the creation and implementation of strategic plans for category growth and product commercialization.
• Develop and execute marketing strategies to build awareness of the company’s product offerings, innovations, and technologies.
• Work closely with sourcing, manufacturing, and distribution partners to build a relevant and targeted product portfolio for key customer segments.
• Collaborate with Sales and Corporate Accounts teams to support annual category growth initiatives.
• Partner with internal teams (Sourcing, Manufacturing, Purchasing, Sales, etc.) to ensure smooth commercialization of products and programs.
• Analyze market trends and customer feedback to enhance product positioning and performance.
• Manage vendor relationships to maximize product reach and customer engagement both internally and externally.
• Lead the development of sales tools and training materials to support category growth.
• Ensure that all product content across internal and external platforms is consistently updated and accurate.
• Oversee pricing strategies and monitor competitor pricing to optimize market share and profitability.
• Participate in events and trade shows to represent the company’s products and services.
• Support communication efforts for internal teams and customers to raise awareness of product offerings.
• Conduct ongoing business analysis to track category performance and identify opportunities for growth.
• Manage and mentor a team of Product Marketing Associates to ensure the effective execution of marketing strategies.

Qualifications:

• A Bachelor’s Degree in Marketing, Business, Communications, or relevant professional experience.
• 5-7 years of experience in product marketing, category management, or a related field.
• Strong leadership experience, with a preference for those who have led teams.
• Familiarity with the hospitality industry and related product categories is preferred.
• Proven ability to manage product categories from concept to execution, including pricing, supplier management, and campaign evaluation.
• Demonstrated experience in developing and executing strategic marketing plans for product categories.
• Strong analytical skills with the ability to analyze market trends, pricing, and competitive positioning.
• Excellent communication skills, both verbal and written, with the ability to present information effectively to stakeholders.
• Proficiency in MS Office, particularly Excel, Word, and PowerPoint; familiarity with PeopleSoft ERP is a plus.

Skills & Attributes:

• Strategic thinker with the ability to develop and execute comprehensive growth plans.
• Financial acumen, with strong skills in pricing strategies and market analysis.
• Highly organized with the ability to manage multiple projects and deadlines effectively.
• Strong problem-solving skills, with the ability to gather data, analyze situations, and propose solutions.
• Customer-focused with a commitment to delivering high-quality service.
• Excellent judgment and decision-making ability.
• Detail-oriented with a focus on accuracy in all aspects of the role.

Management Responsibilities:

• Supervise and guide a team of Product Marketing Associates, ensuring alignment with company policies and objectives.
• Provide feedback, coaching, and development opportunities for team members.
• Manage team performance, providing support and guidance as needed to meet organizational goals.
• Foster a positive, productive work environment that encourages collaboration and continuous improvement.

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