Job Description

About Mediagistic:

Mediagistic is a rapidly growing, full-service marketing agency specializing in multi-location and franchise businesses. Our team delivers innovative marketing strategies to help our clients achieve their goals, offering expertise in traditional and digital media, local SEO, social media, and more. At Mediagistic, we foster a collaborative and positive work culture, prioritizing learning, creativity, and professional growth.

What We Offer:

Mediagistic provides a comprehensive benefits package and learning and development opportunities, including:

• Generous Medical Plan
• Dental & Vision Plans
• Disability & Life Insurance
• Optional Life & Accident Insurances
• Tuition Assistance
• 401(k) & 401(k) Matching
• Rich Paid Time Off (PTO) plan that includes sick, vacation, personal time, birthday, volunteer time and holidays
• Casual Work Environment
• Gourmet Coffee Machines (FREE!)
• On-Site Personal Trainer (group workouts 2x/week – FREE!)
• Positive Office Culture (Quality of Workplace committee to plan events and community involvement & Diversity and Inclusion committee to enhance culture & equity in the workplace)

About the Role:

As a Local SEO Specialist , you will play a key role in enhancing our clients’ local online presence and visibility. You will collaborate with cross-functional teams to execute strategies that improve search rankings, optimize listings, and drive local engagement.

Key Responsibilities:

• Manage business directory syndication activities through Mediagistic’s business directories management software.
• Manage client Google Business Profiles through ongoing updates, optimizations, monitoring, and QC.
• Set up new Google Business Profiles and manage the process from setup to successful verification.
• Identify, manage, and troubleshoot Local SEO issues and work with Account Managers and Digital Strategists to achieve resolutions.
• Provide support for Google Maps/Google Business Profile issues.
• Organize and participate in monthly backlink quality control and performance management.
• Onboarding and optimization of client YouTube accounts.
• Loading and optimizing video collateral for YouTube Ads and resizing and optimizing images and logos for YouTube Channel Header, Google My Business Profiles, video thumbnails, etc.
• Onboarding and optimizing client’s Apple listings.
• Vendor management of local SEO partners.
• Conduct thorough analysis of performance data using internal tools, identifying trends, opportunities, and areas for optimization.
• Perform in-depth research on local market trends, competitor activities, and customer behavior, providing actionable insights to improve Local SEO strategies.
• Monitor changes in the local landscape and adapt as necessary.
• Work closely with the overall team to ensure Local SEO efforts are aligned with overall client strategies and branding.
• Collaborate in reviewing and creating new internal SOPs. training materials, and client-facing resources as needed, while ensuring that all existing Local SEO documents are up to date.
• Provide relevant updates and collaborate cross-functionally to ensure marketing campaigns perform from a local standpoint as well as align with client objectives.
• Provide relevant updates to Sales & Service teams to keep them updated with the Local SEO landscape and any changes that may affect our clients.
• Stay current with industry developments, trends, and emerging technologies related to local services advertising and digital marketing.
• Share knowledge and best practices with team members to foster a culture of continuous improvement and innovation within the department.
• Participate in regular team meetings and brain storming sessions, contributing insights and recommendations based on Local SEO optimizations and market research.

Required Qualifications:

• 1-2 years of experience in Local SEO, digital marketing, or a related field.
• Familiarity with Google Business Profile, Google Maps, and directory management platforms.
• Strong analytical skills with experience in performance analysis and reporting.
• Excellent communication and collaboration skills.
• Ability to troubleshoot technical issues and recommend solutions.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The above declarations shall not give any employee any right to continued employment by Mediagistic, Inc. or any of its subsidiaries.

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