Job Description
The McGee Group is a leading designer and manufacturer of high-quality eyewear and accessories, committed to delivering innovative designs and exceptional customer service. With a strong portfolio of fashion-forward brands, McGee is known for blending style, function, and optical excellence. We are a dynamic and fast-paced organization with a passion for both creativity and results.
Position Summary:
The McGee Group is seeking a Digital Marketing & E-Commerce Specialist to support and execute digital marketing and e-commerce strategies across various online platforms. This role will assist the marketing team in executing campaigns, maintaining digital platforms, optimizing e-commerce performance, and analyzing key performance metrics. The ideal candidate is organized, creative, and data-driven, with hands-on experience in digital content management, email campaigns, e-commerce platforms, and advertising tools.
Experience in the optical, fashion, or retail industries is a plus.
Key Responsibilities:
Digital Marketing
- Execute digital marketing campaigns across email, paid advertising, and web platforms.
- Manage and deploy email campaigns using tools such as Mailchimp or Hubspot.
- Write and edit copy for digital assets, including email, landing pages, ads, and social posts.
- Monitor and report on digital campaign performance using Google Analytics, SEMrush, and related tools.
- Support SEO/SEM initiatives, including keyword research, metadata updates, and page optimization.
- Update and maintain website content using WordPress and assist in site QA and troubleshooting.
- Coordinate with internal teams and external vendors to deliver marketing assets on time.
- Support social media performance tracking and assist with content calendar planning.
E-Commerce
- Assist in managing the company’s e-commerce platforms and product listings (e.g., Shopify, Amazon, or others).
- Upload, organize, and update product information including images, pricing, and descriptions.
- Monitor site merchandising and recommend improvements to enhance product visibility and user experience.
- Track and report on key e-commerce KPIs such as conversion rates, average order value, and cart abandonment.
- Collaborate with sales and customer service teams to ensure seamless online customer experiences.
- Identify and implement promotional campaigns, discount strategies, and product bundling.
- Stay current on e-commerce best practices, UX/UI trends, and industry benchmarks.
- Other duties and tasks as assigned.
Requirements:
- Bachelor’s degree in marketing, communications, business, or a related field.
- 2-4 years of hands-on experience in digital marketing and/or e-commerce.
- Proficiency with website CMS tools such as WordPress; experience with e-commerce platforms is a plus.
- Familiarity with Google Analytics (GA4), Google Ads, and/or Meta Ads Manager.
- Experience with email marketing tools (e.g., Mailchimp, Hubspot).
- Understanding of SEO and SEM strategies and tools (e.g., SEMrush).
- Strong writing, editing, and communication skills.
- Detail-oriented and able to juggle multiple projects in a fast-paced environment.
- Basic HTML/CSS knowledge is a plus.
- Experience in fashion, retail, or optical categories is preferred.
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